Fair Trade Ethanol Fuel

Here in Australia they are starting to sell E10 petrol you can fill into your car. E10 is 90% petroleum and 10% ethanol. E10 is cheaper than normal petrol but less efficient. You can use it in any normal car with fuel injected engine without conversion. Most ethanol is produced in America and Brazil, but I think it would be great if, like tea and coffee, ethanol can be created in very poor countries and consumers can opt for a fair trade brand, allowing motorists to support employment in poor countries while driving their cars.