Kuta Beach

Kuta Beach

Friday, 29 June 2007

Review of The Italian Job (2003)

The Italian Job is about a robbery done for money and for revenge on a man who betrayed them in an earlier robbery.

First off, this is a very entertaining, very cool movie. It glamorizes thievery but also shows a noble side among thieves. Charlize Theron is by far the most attractive woman ever, and in this movie she is just sizzling hot. From every angle she is a work of art.

One of the things about this movie that annoyed was the branding. I don't know whether the brands were deliberately there for marketing purposes or whether they were essential for the plot. At the beginning of the film we notice the divers are wearing Casio G-Shocks. One hypothesis is that the film is marketing Casio watches. The other hypothesis is that G-Shocks are normally what divers use anyway because of the brand's shock resistance. There are plenty of references made to Aston Martins, and the film probably help market many new MINIs. Of course, they're not going to use a Ford Suburban for this robbery because of the SUV's size and slowness, so the MINI was probably necessary. The MINI is an icon for many people. Even though MINI is owned by BMW many believe the MINI is a symbol of Britishness. The car's status as a cultural icon is probably what justifies its price premium, as it is about double the price of a Corolla. Probably not worth it for a small car if you were totally utilitarian, but most people don't buy cars just to get from A to B.

While watching The Italian Job, I kept thinking to myself how unrealistic the whole plot was. Everything was planned to perfection and only one small thing had to go wrong for everything to fail. For everything to fall into place so perfectly is like flipping a coin twenty times and getting it to land heads up every single time. The film is definitely over-the-top but that was probably what made it so entertaining in the first place.

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